Privacy Policy at Direct Prime Liquidation

Your privacy is critically important to us. At Direct Prime Liquidation, we are committed to protecting your personal data and being transparent about how we collect, use, and share it. This Privacy Policy explains our practices regarding the information we collect from you when you visit our website, use our services, or make a purchase.

By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information from you in several ways when you interact with our site and services.

A. Information You Provide Directly to Us:
This includes information you provide when you:

Create an account
Place an order
Subscribe to our newsletter or marketing communications
Contact us with inquiries or for support
Participate in surveys or promotions
Submit reviews

The types of personal information we may collect include:

Contact Information (e.g., name, email address, phone number, shipping and billing address)
Payment Information (e.g., credit card details – processed securely via third-party processors; we do not store full payment card numbers)
Account Information (e.g., username, password – stored securely)
Communications with us (e.g., emails, messages)
Any other information you choose to provide

B. Information We Collect Automatically:
When you visit our website, we may automatically collect certain information about your device and browsing activity through cookies, web beacons, and similar technologies.

Log Data (e.g., IP address, browser type, operating system, referring pages, pages visited, date/time stamps)
Usage Data (e.g., interactions with the site, links clicked, features used)
Device Information (e.g., device type, unique device identifiers)

C. Information from Third Parties:
We may receive information about you from third-party services such as payment processors or analytics providers.

2. How We Use Your Information

We use your information for purposes including:

Fulfilling orders and managing your account
Communicating with you regarding orders, support, or updates
Providing customer service
Sending marketing communications (if opted in – you may unsubscribe at any time)
Improving our website, products, and services
Analyzing site usage and performance
Preventing fraud and ensuring website security
Meeting legal obligations and enforcing our terms

3. How We Share Your Information

We may share your information in the following ways:

Service Providers: With trusted third parties who help us operate our business (e.g., payment processors, shipping partners, marketing providers).
Business Transfers: If our company is sold, merged, or reorganized, your data may be part of the transfer.
Legal Requirements: When required by law or legal process.
Protection of Rights: To protect our rights or the safety of others.
With Your Consent: When you give us permission to share your information.

We do not sell your personal data to third parties.

4. Cookies and Tracking Technologies

We use cookies to enhance user experience, track activity, and deliver personalized content and advertising. You may adjust cookie settings in your browser. Disabling cookies may affect some features.

5. Data Security

We take reasonable precautions to safeguard your personal information. However, no online transmission or storage method is 100% secure. We encourage you to use strong passwords and remain vigilant.

6. Your Rights

Depending on your location, you may have the following rights:

Access to your data
Correction of inaccurate information
Deletion of your data
Objection to processing
Data portability
Withdrawal of consent
Opt-out from marketing communications

To exercise any of these rights, please contact us using the information below. Verification may be required.

7. Third-Party Links

Our website may link to third-party websites. We are not responsible for the content or privacy practices of these sites. Please review their policies independently.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors. If you believe your child has provided personal information, contact us to have it removed.

9. Changes to This Privacy Policy

We may update this policy periodically. Changes will be posted here with an updated “Effective Date.” Continued use of our site indicates acceptance of the revised policy.